Let’s be honest: shopping for supplements can be overwhelming. You’re standing in an aisle (or scrolling endlessly online), staring at a wall of wellness promises—energy boosts, glowing skin, better sleep—and wondering which one actually works.

Not all supplements are created equal. And with so many options out there, it’s important to know what to look for in a brand before you commit to a daily habit. Here’s a quick checklist to help you separate the high-vibe, high-quality supplements from the rest.

1. High-Potency Formulas That Actually Work

The dose matters. You want ingredients in amounts that are clinically studied, not just sprinkled in to sound impressive. Some brands underdose their formulas to save on costs—but that often means you won’t feel a difference.

At Heal + Co., we use high-potency plant extracts, so you get more benefits in fewer capsules. No fillers, no fluff—just effective doses backed by science.

2. Quality, Traceable Sourcing

Your supplement is only as good as the ingredients inside it. Where those ingredients come from and how they’re processed can impact everything from purity to potency.

We’re serious about sourcing. We work with trusted suppliers and carefully select every ingredient to ensure it’s pure, plant-based, and effective.

3. Third-Party Testing for Peace of Mind

Supplements aren’t tightly regulated in every country, which means some products might contain unwanted things (like contaminants or misleading ingredient amounts). That’s why third-party testing is key—it confirms what’s actually in the bottle.

All Heal + Co. products are third-party tested for quality and safety. So you can trust that what’s on the label is exactly what you’re getting. Nothing more, nothing less.

4. Government Approval or Certification

In Canada, the gold standard is an NPN (Natural Product Number). It’s a number issued by Health Canada after a thorough review to confirm that the product is safe, effective, and high quality.

We take that process seriously. Every Heal + Co. product has an NPN—and getting one is no quick task. It takes months of documentation, review, and rigorous standards, but we do it because your health deserves nothing less.

5. Simple, Transparent Formulas

You shouldn’t need a PHD to understand what you’re taking. Look for clear ingredient lists, no shady “proprietary blends,” and full transparency about what’s inside.

Heal + Co. keeps things simple and clean. We focus on ingredients you know and benefits you can feel, clearly labeled with no unnecessary extras.

6. Values That Align with Yours

Whether it’s vegan, plant-based, sustainable, or cruelty-free—your supplement brand should match your values. After all, you’re trusting them with your health.

We’re proud to be 100% vegan, non-GMO, and committed to sustainability—from the ingredients we use to the choices we make as a brand.

TL;DR: What to Look For

✔️ High-potency formulas
✔️ Quality sourcing
✔️ Third-party testing
✔️ Government-approved (NPNs in Canada)
✔️ Simple, transparent ingredients
✔️ Shared values (like vegan and plant-based)

Because when it comes to your health, the details matter. Choose a brand that does the work so you can feel the difference.

We’re not saying it has to be Heal + Co… but we did check every box on this list. 😉